Technology

Our technological edge is YOUR business advantage.

ABOUT OUR TECHNOLOGY

Our existing products all have a similar technological trend - they all employ some form of these three up-and-coming technologies that we foresee will shape the future of our world:

  • 3D Sensing
  • Augmented Reality
  • People Tracking and Identification

3D SENSING

A 3D sensor is a device that measures distances in 3D space. Just like a regular camera, the 3D sensors we use return images that consist of many pixels. Unlike a regular camera, these pixels do not contain colour information but instead tell us the distances from the sensor to particular points (locations) in the scene. An image with hundreds of thousands of pixels would tell us the distances to hundreds and thousands of points in the scene. This image is referred to as a depth image. When viewed as a whole, the depth image effectively provides us with a 3D model of the scene in which the sensor is looking at.

The image on the right is an example of what a depth image looks like. Lighter greys represent points that are closer to the camera while darker greys represent points that are further away. This image is captured from a Microsoft Kinect sensor - one of the primary 3D sensors we use at Kinetic Vision.

Why use 3D sensing?

The ability for a computer system to make accurate measurements is critical in many applications - from hand and body gesture recognition, to calculating the dimensions of people and objects. Standard single cameras do not provide the same ability of making accurate measurements of the scene, thus complicating the development of such applications.

Our expertise

We are experts in the field of depth image processing. This means writing computer algorithms to extract information from depth images.

A few example applications include:

  • 3D modelling of people and objects.
  • Measuring the dimensions of objects.
  • Detecting and tracking people and moving objects.

Our products listed on this website are good examples of the various applications 3D sensing can help bring to life.

PEOPLE TRACKING AND IDENTIFICATION

Face detection is a well known technology that has been in use in various applications over the years. At Kinetic Vision, our technology goes beyong basic face detection and includes sex and age estimation, face tracking and recognition, and even the identification of facial expressions.

In addition to that, the use of 3D sensing with state of the art Computer Vision algorithms allows us to detect and measure human bodies in real time. A visual representation of a tracked human "skeleton" is shown in the image on the left.

We are able to detect and track every major joint on a human body to millimetre accuracy. This enables us to perform gesture recognition and measure various body dimensions, which is especially useful in developing interactive systems such as our own patented Automated Retail Kiosk and automated retail kiosk.

How can we help you?

The advantages of this technology is two-fold.

On the front end, people detection and body tracking enables you to develop interactive systems such as interactive digital signage that engages your customers and sends a strong message to your target audience. We know this because, every day, we see shoppers having fun using our interactive products.

On the back end, our technology enables you to identify and analyse your customers in an anonymous way through a fully automated platform developed by us. This process ultimately helps you better understand your customers, which further improves your targeted advertising and marketing strategy.

AUGMENTED REALITY

Augmented Reality (AR) is the overlaying of virtual objects onto the real world, often viewed via a digital screen. It is used to enhance our perception of the real world by providing additional information and virtual visualisations. AR is often used as a means of advertising and marketing by engaging consumers through a novel, fun and interesting experience.

At Kinetic Vision, AR is used in combination with our 3D sensing and people tracking technology stack to create "Personal Augmented Reality" -- the use of markerless AR on users via a virtual mirror. In other words, virtual objects are placed onto users themselves instead of onto the scene.

Using Personal Augmented Reality creates relatability between users and the technology as each "augmentation" is performed on an individualised and personal level. A shopper looking for, say, necklaces, would see necklaces worn on their own necks, rather than placed on a virtual mannequin.

While garments and accessories are naturally the first things that come into mind, our technology can be used in a variety of ways. Some random examples include:

  • Augmenting Santa beards for Christmas.
  • Placing soft drink cans into the hands of people.
  • Projecting furniture to scale next to a person.
  • Project constructed building on empty land

Our technology works in real time with user motion. This means that the virtual objects can move and turn with users as they move and turn. Additionally, since we have the ability to identify body measurements and personal characteristics of each user, we are able to customise each virtual object to suit the sizes and preferences of everyone who walks by.

Why use our technology?

What we have is a unique platform to engage your customers in an interactive and personal way. This translates to improved brand recognition, more effective marketing, and an increased conversion rate.

Not only that, our technology stack as a whole offers ways for you to automate your business, gain business insights, and increase your operational efficiency.

Interested to know more?